Improved to 5 Stars! =^)

LATEST: UI and features as good as ever, and now 8 more consecutive days of running smooth & without ad antics. =^) #AWESOME

UPDATE: Much better performance the last 9 days, so back to 4-5 Stars. No annoying, excessive or surprise ad interference.

App has a v. good looking User Interface, plus ran 100% reliably in tests over 5 weeks. It was in week 6 that I purchased the "No Ads" upgrade.

*OLD REVIEW: "Noisy pop-ups detract badly"

Dont purchase the "No Ads" upgrade for this app. The ads continue. I have re-purchased the feature 3 times over 4 days at no charge, and rebooted my phone, but Very Annoying ads continue, usually in a sudden popup manner with a loud video. (There is a chance that it is simply hard to scroll down without tapping an ad, and then the delayed launch makes you think the ad launched itself. Either way, a poor newsreader app experience on an iPhone.)
*app performance has since soared to 5-Stars*

Test: iPhone 5S iOS 9.3.2

McSear about Unread: Breaking & Smart News, v4.1